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CONTENTS | ED’S NOTE
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EDITOR: Vanessa Cavasinni
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GENERAL MANAGER SALES –
LIQUOR & HOSPITALITY GROUP:
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GROUP ART DIRECTOR –
LIQUOR AND HOSPITALITY:
HEAD OF CIRCULATION:
Draught Beer: Staff knowledge is
power – and money.
Entertainment: Advice from the
owners of the best live music
pubs in the business.
Spirits: Why Jack and Cola is a
classic bar call.
Bar Equipment: Reduce
your queues with time-saving
News: The latest happenings
around the country.
Design and Build: Freddie
Wimpoles – Melbourne’s newest
craft beer spot.
Sports Calendar: We bring you
sporting highlights for July.
Contents | July
big chunk of this issue is focused on what’s
going on behind your bar – we’re looking
at beer, spirits, and bar equipment, just to
name a few. For pubs, the largest portion
of drinks orders are beer, and the latest research from
Roy Morgan suggests that this is the case even in
cooler weather. The study found that 38.1 per cent
of adults drink beer in any four-week period. This
percentage is even higher when looking specifically at
men, where the figure rises to 58.8 per cent.
While craft beer is definitely on an upward trend
on-premise, the research also shows that mainstream
beer still dominates, with CUB and Lion beers taking
out nine of the top 10 most popular beers (Carlton
Draught is most popular, followed by Corona and
XXXX Gold). Coming in at number five on the list is
Coopers Pale Ale.
With beer on our minds, we have a cracking draught
beer feature for you starting on p 9. It looks at how
educating your bar staff on beer can add to your sales
revenue. We also take a look at the classic Jack and
Cola simple serve on p 18, and how to reduce your bar
queues on p 22. Stepping out from behind the bar, we
also get advice from some of the best live music pubs in
the country on p 16, plus so much more.
Vanessa Cavasinni, Editor
P: 02 8586 6201 | E: email@example.com
AGE Preview • Property and Investment • Cider
By ranging Yenda, you could grow your craft beer sales
across all craft brands by 34% (based on 2015 members scan
data from a leading national independent banner group)
GROW YOUR BUSINESS
Join us and share the Yenda story
and our passion for craft beer:
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Speak to your local representative today or call 13 2653
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