Home' Australian Hotelier : AH MARCH 2016 Contents TURN YOUR UNOCCUPIED ROOMS INTO CASH!
With more than 60% of all accommodation bookings being made online
Pubs and Hotels can no longer ignore this valuable revenue channel.
Its time to throw the old paper diary away and turn your rooms into
cash! Pub Rooms does all the work to get your accommodation bookable
online and selling to new customers worldwide.
Your package includes:
• Front Desk, Booking Button & Channel Manager
• Pub Rooms connects you to the key online web sites
• Group marketing - www.pubrooms.com.au
• Make your hotel visible and bookable 24/7
Want to know more?
Contact: Jeannie Armstrong
P: 02 8819 6389
Ulmarra Hotel, Ulmarra NSW Bridgeview Hotel, Willoughby NSW
Criterion Hotel, Sydney NSW
ADDING VALUE WITH LIGHT
Dean Brosnan, director of Neue, explains how lighting is
one of the most crucial elements to getting the feel of an
accommodation space correct.
One of the main aims of hospitality is to create memories
for your guests. A pleasant atmosphere inspires stories, and
the experiences reviewed online or retold to friends and
family are the key to building a strong reputation.
Lighting design is an essential component in shaping a
personal experience for visitors. Lighting plays a strong part
in the branding of your hotel. Whether your style aims for a
modern look or old-world ambience, the feeling of warmth
and hospitality is never redundant. And this is exactly what
lighting can contribute to interior design.
The reception desk is the first impression of the hotel,
and therefore the first place to invest in lighting fixtures.
Whether it is one monumental design chandelier or a
modular combination of a recessed spotlight system,
depends on the general interior design concept.
A hotel is often a new and unknown space for the visitor.
The rooms are unfamiliar and the corridors and stairwells
can be confusing, especially in poor lighting. Illumination
is a powerful tool for directing people in new environments,
helping to keep the functional areas safe and simple to use.
With lit signage and sufficient illumination in all spaces of
navigation, guests will feel confident and welcome while
wandering around the premises of your establishment.
Bedrooms are expected to be a place of calm and
rest. Lighting design can support this atmosphere by
keeping glare to a minimum. With pools of light in relevant
locations such as tabletop lamps and focused spotlights
on art pieces, a pleasant contrast helps the visitors relax
their eyes. Bedrooms should have at least two scenes for
lighting: a brighter and more even illumination for cleaning
and maintenance, and a mood lighting setting for the
At The Cally, a large portion of the patrons are tradesmen, and this was taken into
consideration when choosing flooring; it needed to be sturdy and easily cleaned so
that these patrons would not feel uncomfortable or that they were dirtying the hotel.
The same sort of consideration should be made for the flooring in accommodation
rooms where there will be a lot of foot traffic.
The teams at both Signature Floorconcepts and Brintons Carpets agree that an
Axminster carpet is the best flooring choice for pub accommodation, thanks to
its durability and many other agreeable qualities. “A Brintons woven Axminster
carpet can transform any interior design scheme, providing comfort underfoot while
withstanding the heaviest traffic, reducing noise pollution and improving indoor air
quality,” explained Melissa Santos.
Cleaning: Cleanliness and hygiene are of the utmost importance to any part of
your venue, including accommodation. A room can look incredible aesthetically,
but if it is dirty, no patron will be impressed. Investment into cleaning products,
equipment and staff are imperative. An effective and convenient system to use is
a steam cleaner, as its many applications allow for a multi-use piece of equipment
that not only can thoroughly clean your accommodation, but is also as effective in a
commercial kitchen. While initially a more costly outlay than vaccuum cleaners and
other cleaning equipment, steam cleaners can do more than surface cleaning.
Vapour cleaning can kill bed bugs and dust mites, clean floors, walls, ceilings,
windows and curtains. “Deep cleaning is as simple as turning on the machine and
choosing the right tool – from window squeegees to floor mops, there is always a tool
for the job,” said Mark Rosenberg of Steam Australia.
Cooling: It seems Australia breaks a new heat record every summer. For hoteliers,
that means they have to take extra steps to make sure guests are comfortable.
Space cooling already accounts for the largest portion of electricity use in hotels –
23 per cent, according to the Australian Hotels Association. Air-conditioning can be
expensive to run 24/7 when you have accommodation, so alternatives can be sought
to ease the amount of time air-conditioning needs to run in your rooms.
Big Ass Fans’ Indoors, Essence and Haiku 84 fans reduce air-conditioning use
without decreasing guest comfort. By using the fans to circulate cooler nighttime air,
managers can delay turning on the air-conditioning for several hours. The fans use less
than $1 of electricity per day to operate, which makes 30% energy savings achievable.
With over 50% of all accommodation now being booked online, having an online
booking process for your accommodation is essential. Having a booking page on your
own website is a good start, but having your rooms advertised in third-party booking
sites allows for your offering to get out there in front of more prospective customers.
“If you’re still using an email enquiry booking form or telephone, it’s time to
change as you’re losing revenue you could be taking. The booking engine is open 24
hours a day, so when you’re asleep it’s not!” said Armstrong.
With their business dedicated to pub accommodation, the team at Pub Rooms
have garnered quite the portfolio, with clients including Solotel, Gallagher Hotel
Group, Nelson Meers, Thomas Hotels, Haps Hotels, plus many independent pubs.
Having plenty of customer reviews in their website, Jeannie Armstrong also knows
what customers are looking for. “A clean room with a comfortable bed and cozy
pillow! Security is also an important element for guests.”
There are plenty of elements to accommodation to consider, but get it right and
you can add another lucrative revenue stream to you hotel. As Lucy McCloy has
found, ‘it’s an integral part of our business.”
20 | MARCH 2016 AUSTRALIAN HOTELIER
The quirky reception desk at
The Lucky Hotel, Newcastle
Overnight guests at Keg & Brew
receive a 10% discount at the pub
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