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high-end, expensive accommodation but not too much
in between. The Lucky Hotel offers unique, premium
accommodation at a very reasonable price point.”
Pub accommodation is becoming increasingly popular,
as can be attested to by Darren Fraser, owner of The
Provincial in Ballarat. Fraser purchased the hotel in 2014,
after it had been empty for several years. Fraser overhauled
the hotel, including adding 17 boutique rooms, and has
been reaping the rewards ever since. The Provincial is
currently the top-rated accommodation in Ballarat on
both TripAdvisor and Booking.com, pipping over 40 other
hotel, motel and apartment options for the rating.
So what makes pub accommodation so popular with
punters? Perhaps it’s the all-inclusive nature of having your
entertainment for the evening and your accommodation
conveniently in the one venue. Pragmatic hoteliers are
even offering guests special deals on food and beverages,
encouraging them to spend more on-site. The team at Keg
& Brew are well aware of what makes the hotel attractive
to guests. “Our location and rates are obvious features.
There is also our heritage pub downstairs where all of our
guests receive a 10 per cent discount,” stated Kerrin Weller.
The individuality of pub rooms also make them more
appealing than other accommodation options. Where
larger hotels, apartment complexes and motels are all
sterile and anonymous in their accommodation, generally
pub rooms reflect the vibe and aesthetic of the rest of the
pub. The renovated rooms at Darlo Bar, reflect the quirky,
fun and irreverent feeling of the inner Sydney pub below.
Each room was painted with soft yellows and blues.
Then the real fun began, with each room being furnished
differently, using vintage furniture finds and unique
artworks. “The decision to upgrade the rooms came from
a desire to reflect the retro and unique stylings of the bar
downstairs and to create an extension of the Darlo Bar
living-room atmosphere. We wanted our accommodation to
resonate with patrons in the bar so that both spaces spoke to
each other aesthetically,” explained Jemima Fallows.
When considering adding or refreshing accommodation to
your hotel, it’s easy to get caught up in the more interesting
aspects of the rooms, such as furniture and décor. However
to ensure the best return on investment, and have the
operation of the rooms running smoothly, there are other
facets of pub accommodation that need to be considered.
Noise reduction: One thing that puts people off staying
the night at a pub is the possibility of the noise from bar
revelries interrupting a good night’s sleep. Therefore noise
reduction is an essential consideration for hotels. There are
a couple of ways to go about this, the main one being the
use of the right type of wall materials. At The Provincial,
each of the walls of the three-storeyed building were
replastered with two layers of 16mm Gyprock Fyrchek
plasterboard, an acoustic grade plasterboard. “Most people
are really surprised at the vast and peaceful space they
encounter once they enter the hotel,” stated Fraser.
Hayley McCloy employed a different, but equally
successful strategy that included keeping guests informed.
“As The Lucky Hotel is also an entertainment venue,
there were some issues with noise control. This was
rectified by triple glazing the windows as well as ceasing
live music by 11pm,” she stated. “All patrons are also
informed that live music is played on Friday and Saturday
nights (8-11pm) and Sundays (5-8pm) prior to booking.”
Flooring: Another way to muffle sound, especially for
rooms above your bar floor, is through the right type of
flooring. Not only can it help to block out any unwanted
noise, but the right type of flooring also adds to the look of
a room, and should require little up-keep. “Flooring has a
huge impact on the aesthetic and maintenance of a venue,”
suggests Martina Kramer from Signature Floorconcepts.
Cities and inner
Always hot in demand,
with occupancies at
around 85-95 per cent
Within a 2-hour
drive of a major hub,
occupancy is usually
around 55 to 65 per
cent, with higher
numbers in holiday
Normally has a lower
using a third-party
booking site like Pub
Rooms, will make
more people aware of
“Reviewing guest comments on a regular basis is key to understanding what’s right and what’s wrong with your rooms and service. Take action on these
comments as getting the guest experience right will ensure you receive repeat and new guests through word of mouth.” Jeannie Armstrong, Pub Rooms.
Rooms at The Provincial, Ballarat Peel Inn NSW room
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