Home' Australian Hotelier : AH DECEMBER 2015 Contents 12 | DECEMBER 2015 AUSTRALIAN HOTELIER
THERE IS NO DOUBT THAT THE CRAFT BEER MOVEMENT
IS GROWING IN AUSTRALIA AND AROUND THE GLOBE,
WITH BIG WINS AND BIG MOVES MADE HERE AND
ABROAD. CRAFT BEER IS DEFINITELY HERE TO STAY.
here’s no need to talk to about the
‘trend’ of craft beer. The word trend
suggests a fad; something temporary.
Craft beer has proved its popularity
and that it will remain a permanent fixture in
the on-premise market.
This permanence is echoed in the big
rumblings that have recently made waves in
craft beer breweries, both here in Australia and
internationally. The last few months have seen
big award wins, huge takeovers and established
domestic brands adding craft beers to their
portfolios – all reflections of how large a chunk
of the beer market craft brews now possess.
One of the craft beer brands everybody is talking
about – and drinking – is Two Birds Brewing.
Started by Jayne Lewis and Danielle Allen, Two
Birds Brewing has this year set the benchmark
for brewers around the country, winning several
national and international awards.
The company beat ninety other breweries
recently at the Craft Beer Awards to take out
Champion Large Brewery. It also took home
the award for Champion French/Belgian Ale
for the Neneh Cherry Saison – a collaborative
effort with the Pink Boots Society.
The awards weren’t just limited to Australia
either, with the Two Birds Sunset Ale winning
Best Beer at the Wetherspoons Real Ale Festival
in the UK – beating over 40 beers from around
the world. Lewis believes that the awards are
testament to the passion and effort Two Birds
have put into their beers. “It is such great
recognition of the hard work that takes place
in the brewery and is a mark of the consistency
and quality of the beers that we’re producing.
We are absolutely stoked.”
For any pub looking to include an up-to-date
and serious craft beer portfolio, Two Birds
Brewing is definitely a brand to consider.
Starting as a local beer in the 1860s, Coopers
has become one of the largest domestic beer
producers in the country. In homage to its
craft beer beginnings, Coopers has combined
three distinct expressions of the brewers’ craft
in the Thomas Coopers Selection mixed pack.
Celebration Ale was launched in 2012 to
celebrate Coopers’ 150th anniversary and was the
first product in the Thomas Coopers Selection.
Coopers released a companion beer - Coopers
Artisan Reserve – in 2013. It is an unpasteurised
Pilsner style lager. Both beers underscore Coopers’
credentials in the craft beer segment and they
have established strong positions in the market.
The third beer in the range is Coopers Extra
Strong Vintage Ale, which is widely sought
after by beer lovers. A new Vintage Ale is
launched every year, each being a little different
to the last depending on the hops chosen. The
philosophy behind the 2015 Vintage Ale, as
with previous vintages, was to ensure it was
brewed with rich and intense flavours.
If you were still unsure about the solidity of the
craft beer market, the big purchases made by
the big beverage brands in the last few months
would have left no doubt. It started off with
Asahi purchasing 100 per cent ownership of
notable Australian craft brewery Mountain
Goat. Having been contract partners for three
years, Asahi saw the value in the established
craft brewer and made an offer.
Dave Bonighton and Cam Hines, who
started Mountain Goat, will continue to run
and operate the brewery, now with Asahi’s
buying power and resources. “We’re sticking
around. We want to ensure focus remains on
the beer: on its quality of course, but also to
continue to innovate and collaborate with
other passionate members of the craft beer
community. This was a key aspect of the sale
for both sides,” said the pair in a statement.
Abroad, craft beer has also proven its worth,
with Constellation Brands in the US purchasing
one of the country’s largest craft brewers, Ballast
Point Brewing, for a staggering US$1 billion.
Constellation Brands CEO, Rob Sands, suggests
the purchase was a reflection of where the beer
market is heading. “We see the craft category
continuing to grow in the double digits for the
foreseeable future and take a significant share of
the beer business over the next 10 years.”
So with the quality and popularity of
craft beers increasing month on month, it’s
imperative that venues are including a selection
of craft beers in their offering to reflect the
demand for these specialised drops.
Mountain Goat’s Dave Bonighton and Cam Hines
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